I’m Michael Galvan of michaelgalvan.co and this is another Digital Marketing Fast Facts Video.
This is an introduction to Social Media Marketing Part 2: 5 Easy Growth Hacks.
In my last video, I gave you a really quick introduction to the key Social Media platforms and the importance of matching your offerings to your audience. In this video, I want to talk about 5 ways you can quickly grow your presence on social media.
If you aren’t familiar with the term Growth Hacking, it was coined by Sean Ellis in 2010. Simply put, growth hacking is the process of using marketing, development, sales, and product expertise to rapidly iterate and grow a user base, generally with non-traditional or low cost options. Growth hackers esque the typical marketing funnel by leveraging creative strategies that drive big results. The key to remember is that Growth Hacking is all about working smarter, not harder.
One of the most famous examples of growth hacking was the link Hotmail built into the bottom of each email to encourage users to sign up to the platform. Unicorns like Facebook, Airbnb, and Paypal all employed some sort of growth hacking strategy that helped them scale quickly.
The key outcome of growth hacking your social media channels would, of course, be to quickly grow your visibility and outreach without spending months or large sums of money slowly plugging away in the traditional manner. Here are 5 easy-to-implement growth hacking tips that you can use to jump-start your businesses or personal accounts.
1. Find relevant groups
Start by looking for groups that are relevant to your brand or profile. For example, there are thousands of professional groups on Linkedin that segmented according to almost every imaginable vertical. These groups not only provide a starting place for you to find new connections, but they also provide great insight on relevant topics.
Try and become an active participant and use the group list as a way to gain connections, followers, etc.
2. Utilize Hashtags
Hashtags are the way that users can search for content on Instagram, Twitter, Facebook, and other social platforms. Find posts in your area and create an excel sheet of the most popular hashtags. Experiment with different tags and see what generates the most buzz for your content.
3. The Big Rock Strategy
Content is an investment and you should treat it that way.
Jason Miller, the Head of Content and Social Media at Linkedin, recommends creating large “Big Rock” content projects that you then split up into many smaller posts and distribute across a variety of mediums.
For example, if you take the time to make a video, take the script and publish it as a blog, take the audio and publish it as a podcast, and pull out some key points to publish as tweets with a link the original article. This helps you maximize your efforts without spending a lot of time on duplicate work.
4. Team up with Influencers
The world is filled with stories of influencers who dramatically changed the trajectory of a business or personal account with a single post. Don’t be afraid to reach out to influencers directly and ask to cross-promote content or team up with them. Have something to offer and don’t be offended if you don’t get a yes or even a response.
One easy hack is to use a service like Fiverr and pay small time influencers a small amount of money to promote your profile.
5. Have a consistent theme and messaging strategy
Nothing says amateur like a mish-mashed profile that doesn’t have a consistent theme! Take the time to create a social media branding guideline. This will not only give your posts a thematic consistency, it makes it much more likely that you will convert the traffic you do receive from the above hacks.
Hopefully, these 5 tips will help you supercharge your social media presence. Check out my next video on Key Metrics for Social Media Marketing. If you have any questions or comments on the topic, please reply below! Take it easy and remember to have fun with it!