Want to get into social media and not sure where to start? Check out the first of my three videos on the topic! Video #1: Audience is Everything! Learn how to make your message fit the medium and drive sales! Text below!
One of the first questions I got on my last video was about Social Media Marketing. Social Media is one of the most important parts of having a complete digital strategy, and I wanted to do it just so I am going to break my introduction down into three parts.
This first video will introduce you to matching your offerings with an audience, the second video will tacking easy growth hacking strategies, and the third video look at tracking and analytics.
So, unless you’ve been hiding under a rock since 2001, you are aware of the massive impact of Social Media. This technology has come a long way from chain emails and annoying mouse cursors. While most marketers are aware of the importance of social media, a lot of people aren’t sure what best practices are or where to even begin.
Don’t worry, you’re not alone!
The first thing to remember about Social Media is: Audience is everything! What do I mean by that? I mean that each of the 6 ( Facebook, Twitter, Snapchat, Instagram, Pinterest, and Linkedin) major social media platforms has a very different group of core users and features. Effectively leveraging your message requires a good understanding of your core demographic and tailoring your message to fit the platform.
Here is a good example. Pinterest is nearly % women and the most common topics are things like sewing and baking. Users routinely site using the platform because of the ability to pin things and create boards. So if you are a wedding planner, a sponsored pin would make a lot of sense because there is a strong contingent of your core users there. Conversely, it would make a probably make a lot less sense for a B2B industrial pharmaceutical company to run a similar ad. There are of course exceptions and new platforms are always popping up, but having a handle on the sort of customers active on your social media platform will help you leverage your content distribution effectively.
The 30-second breakdown of platforms looks something like:
Facebook- Users aged 8-80. B2B/B2C. Paid Ads. Think- Broad
Instagram- Users aged10-45 B2B/B2C. Paid Ads. Think- Visual and Fashion
Snapchat- Users aged 11-32 B2B/B2C. Paid Ads. Think- Young and B2C
Twitter- Users aged 8-65 B2B/B2C. Paid Ads. Think- Research
Pinterest- Users aged 10-60 B2B/B2C. Paid Ads. Think- Female and B2C
Linkedin- Users aged 18-65+ B2B/B2C. Paid Ads. Think- B2B
These rules are by no means set in stone, and you should always conduct your own testing to have a handle on the most relevant data. One of the most helpful things you can do is put yourself in the shoes of a customer and ask how they consume media, where they would want to interact with your brand, and what sort of value or hook can you provide? This will give you a great starting place.
If you have any questions or comments on the topic, please reply below! Take it easy and remember to have fun with it!